Oboya Horticulture is a decentralized company and the core values of the company serves as guidelines. We work hard to keep and and spread Oboya Horticulture's core values in the group and this is specially important when we make acquisitions. In the Oboya Horticulture group we always do our utmost to find inexpensive, simple solutions.

Hard work is necessary in order to be more successful than the competitors. In a decentralized organisation it is very important that the staff members aren't afraid of taking initiatives and that they improve themselves.


To focus on the customer's requirements is central in our company, which is neccessary in order to always perform to the utmost.



Oboya Horticulture's core values are:


  • Passion
  • Innovation
  • Respect
  • Teamwork
  • Common sense
  • Execute
  • Responsibility
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