Oboya appoints new COO

28 May 2020

Oboya appoints Peter Wallin as Chief Operating Officer. By appointing Peter Wallin as COO, Oboya Horticulture Industries AB intensifies its work towards operational excellence. The position has been open since Martin Dahlberg was promoted as CEO in March 2020.


Effective 1st of June, Peter Wallin will start as new Chief Operating Officer (COO) at Oboya, reporting directly to the CEO, Martin Dahlberg. With over 20 years of experience in production, logistics and supply chains, Peter will take charge of the group’s complete supply chain. Peter has worked as interim manager in various industries, including automotive, train maintenance, and plastics, all in leading management roles and with excellent results. He has had responsibilities of up to 500 employees and with strong leadership skills managed to implement LEAN to realize substantial efficiencies.


“We are delighted to welcome Peter to our team. Peter has a well-proven track record from various industries that will enable Oboya to reach operational excellence”, says Martin Dahlberg, CEO of Oboya Horticulture Industries AB. "Peter’s hands-on experience from implementing LEAN will challenge our status quo and ensure continuous improvements for Oboya.”


”I really look forward to contribute to developing Oboya into a leading global company in the industry of complementary products for horticulture. Oboya’s products are right on time to benefit from the trends of human health and environmentally friendly ways of growing fruits and vegetables. Oboya has all prerequisites to become really big, and I will do my best to ensure a globally efficient and effective supply chain”, says Peter Wallin.


Erik Penser Bank AB är Oboyas Certified Adviser på Nasdaq First North Growth Market.

Tel: + 46 8-463 83 00, E-post: certifiedadviser@penser.se


For more information, please contact

Martin Dahlberg, CEO Oboya Horticulture Industries AB (publ)
Tel: + 46 76 571 88 88
E-mail: martin.dahlberg@oboya.se


Press release 2020-05-28: Oboya appoints new COO

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